Privacy Policy - WildFares

Legal

Privacy Policy

Last Updated: December 5, 2024

Your privacy is important to us. It is WildFares' policy to respect your privacy regarding any information we may collect from you across our website.

1. Information We Collect

We collect minimal information to provide and improve our Service.

  • Account Information: When you register for an account, we collect your email address, name, and location preferences. This information is used to provide personalized flight search results and send verification emails.
  • Usage Data: We log information about how you use our site, such as the pages you visit, the search queries you perform, and your IP address. This helps us monitor system performance, prevent abuse, and improve the user experience.
  • Analytics Data: We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as your IP address (anonymized), browser type, device information, pages visited, time spent on pages, and referring websites. This data is used solely to improve our service and understand user behavior.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies for the following purposes:

  • Essential Cookies: Required for basic website functionality, such as maintaining your logged-in session and remembering your preferences.
  • Analytics Cookies: Google Analytics uses cookies to collect anonymous usage data. These cookies help us understand which features are most popular, identify technical issues, and improve the overall user experience.

You can control and delete cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website. To opt out of Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on.

3. How We Use Information

We use the collected information for the following purposes:

  • To operate and maintain the Service.
  • To provide personalized flight search results based on your preferences.
  • To send verification emails and important account notifications.
  • To improve our search algorithms and user interface.
  • To monitor usage trends and prevent fraudulent activity.

4. Data Sharing and Third-Party Services

We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners and trusted affiliates.

We do not share your specific search queries with airlines or third parties, except as necessary to technically fulfill a request (e.g., if we were to integrate a direct booking API, which we currently do not; we simply link you to the airline's website).

Google Analytics: We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect and analyze information about website usage. Google may use this data in accordance with their own privacy policy. You can learn more about how Google uses data at Google's Privacy Policy.

5. Data Retention

We retain your account information for as long as your account is active or as needed to provide you services. You may request deletion of your account at any time through your account settings. Analytics data is retained according to Google Analytics' data retention policies.

6. Your Rights

You have the right to:

  • Access and review the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your account and associated data
  • Opt out of analytics tracking using browser settings or the Google Analytics opt-out add-on

7. Security

We take reasonable measures to protect your information from unauthorized access or disclosure. However, no method of transmission over the Internet is 100% secure.

8. Third-Party Websites

Our Service links to third-party websites (e.g., Frontier Airlines). We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to read the privacy policies of any website you visit.

9. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated "Last Updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us via the support channels provided on the website.