Frontier sells two memberships with rhyming pitches, and confusing them costs money in both directions. Untangling them takes about two minutes.
The one-sentence versions
- GoWild Pass: a subscription that makes airfare $0.01 on flights with pass availability, booked inside short windows.
- Discount Den: an annual membership that unlocks a cheaper fare tier on regular bookings, any date you can normally book, plus kids-fly-free promotions on select flights.
Different machines. GoWild is for maximum flying with maximum flexibility. Discount Den is for planners who book normal tickets in advance and want them cheaper.
| GoWild Pass | Discount Den | |
|---|---|---|
| What it is | All you can fly subscription | Cheaper fare tier on normal bookings |
| Airfare | $0.01 plus taxes | Discounted, varies by flight |
| Booking window | Day before (10 days intl) | Any normal booking window |
| Blackout dates | Yes | No |
| Built for | Flexible, frequent flyers | Planners with fixed dates |
Where they overlap in real life
The interesting cases come from holding both, which plenty of heavy flyers do:
- Blackout dates and must-travel days: when the pass is blacked out or availability is thin, the Discount Den fare is your fallback price on a cash booking.
- Advance certainty: trips that must be locked months out get booked with Discount Den pricing; everything spontaneous rides the pass.
- The checkout comparison: during early booking promos, a GoWild fare carries an extra fee, and the Discount Den fare on the same flight can occasionally come out cheaper, or be attached to a more convenient flight. The fare icons on the search page show the best of each type; compare before paying. Thirty seconds, real money.
Which one first?
If you can only justify one: flexible schedule and a decent home airport, get GoWild. Fixed dates, family logistics, advance planning, get Discount Den. And if you're doing ten or more trips a year across both styles, the pair together still costs less than a couple of legacy-airline round trips, which is the quiet absurdity of the whole budget-airline membership economy.
See every all-in price before Frontier loads.
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WildFares is an independent tool and publication. We are not affiliated with, endorsed by, or sponsored by Frontier Airlines, Inc. GoWild! is a trademark of Frontier Airlines, Inc. Where this article mentions third party products or services, including other GoWild search tools, those names are trademarks of their respective owners and we have no affiliation or relationship with them. Program rules, prices, taxes, and dates change often. Always confirm current terms directly with the airline before you buy or book anything.