Frontier typically sells the GoWild Pass in a few flavors, and picking wrong is the most preventable mistake in this whole game. The two big ones are the summer pass and the annual pass, with prices that move depending on promotions, so let's talk structure rather than exact stickers.
The summer pass
The seasonal pass covers roughly May through September. The 2026 edition launched at $199, the lowest intro price the airline has offered for it. Five months of coverage overlapping with the season when most people want to travel anyway.
Buy it if: you're a teacher, a student, a parent following a school calendar, or your travel just concentrates in summer. It's also the cheapest way to test whether the GoWild lifestyle suits you before committing to a full year.
Watch out for: early summer blackout clusters around Memorial Day and July 4th, which we listed in the 2026 blackout dates post. The summer pass eats a proportionally bigger blackout hit than the annual pass does.
The annual pass
Twelve months of coverage. The 2026 to 2027 annual pass lists at $599 and launched with intro pricing as low as $349, with $399 offers floating around for Discount Den members and co-branded cardholders. Renewal at the then-current rate has been quoted as high as $699, which is exactly why the renewal decision deserves real math. Speaking of math, the numbers from our worth-it breakdown gets easier the longer the coverage window: more months means more chances to fly, and the shoulder seasons the annual pass includes (October, February, April) are exactly when GoWild availability is at its best because planes fly emptier.
Buy it if: your schedule is flexible year round, you live near a strong Frontier station, or you did the summer pass and used it more than three times.
Side by side
| Summer pass | Annual pass | |
|---|---|---|
| Coverage | ~5 months | 12 months |
| Typical intro price | $199 (2026) | $349 intro, $599 list |
| Cost per covered month | ~$40 | ~$29 at the intro price |
| Best availability months included | some | all of them |
| Commitment risk | low | medium |
Timing your purchase
Pass prices are promotional by design. Intro windows, flash sales, and renewal offers all differ, sometimes by a lot. If you're not in a rush, wait for a promo; they come around multiple times a year. Whatever you do, note the renewal price before buying, because passes renew automatically at the then-current rate, which is usually higher than the promo you got in on.
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WildFares is an independent tool and publication. We are not affiliated with, endorsed by, or sponsored by Frontier Airlines, Inc. GoWild! is a trademark of Frontier Airlines, Inc. Where this article mentions third party products or services, including other GoWild search tools, those names are trademarks of their respective owners and we have no affiliation or relationship with them. Program rules, prices, taxes, and dates change often. Always confirm current terms directly with the airline before you buy or book anything.